◉MATSUFUJI

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand with the concept of "clothing that recognizes individual uniqueness," it values elements of workwear while also possessing elegance.
The balance between minimalist elegance and workwear taste is exquisite.
Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated throughout in terms of details and materials.
Instead of graphics or embellishments, the brand's hallmarks are playful use of materials, items with a twist on simple designs, and minimalist color schemes.
Inspired by clothing related to authority and labor, the brand combines modern technology and traditional crafts based on daily inspiration to propose humorous products.