“Lamrof” was launched in 2021 by Daisuke Sakamoto, a designer from Sendai. The brand name, Lamrof, uses the backward spelling that was popular among African jazz musicians in the 1940s, and reverses the word "formal" to give it the meaning of "wearing formal attire as the ideological opposite of it," and brings the idea from the past to the present. It pays homage to the history and culture of African Americans, who have had a tremendous impact on the world. The highly unique and high-quality collections, which are not biased towards general modern trends, are created by the backbone of a designer who has gained experience working with various famous brands and is currently involved in numerous visual creations. It's being poured into it.

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