◉MATSUFUJI

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand that champions the concept of "clothing that allows individual uniqueness to be recognized," valuing elements of workwear while also possessing elegance.
The balance between minimalist elegance and workwear aesthetic is exquisite.
Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated into details and materials throughout.
The brand's hallmarks are playful use of materials rather than graphics or ornamentation, items with a twist on simple designs, and a minimalist color palette.
Drawing inspiration from clothing associated with authority and labor, the brand proposes humorous products by combining modern technology and traditional crafts based on everyday inspiration.