◉MATSUFUJI

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand that embraces the concept of "clothing that recognizes individual uniqueness," valuing elements of workwear while also incorporating elegance. The balance between minimalist elegance and workwear style is exquisite. Based on the idea that "all men's clothing is workwear," the brand incorporates functionality and workwear ideas into details and materials throughout its designs. Rather than relying on graphics or ornamentation, MATSUFUJI's signature style is characterized by playful use of materials, items that add a twist to simple designs, and minimalist color palettes. Inspired by clothing associated with authority and labor, the brand combines modern technology and traditional craftsmanship with everyday inspiration to propose humorous products.