◉MATSUFUJI [Matsufuji]

DESIGNER: Tsutomu Matsufuji

A Japanese unisex brand that champions the concept of "clothing that can recognize individual uniqueness," valuing elements of workwear while also possessing elegance. The balance between minimalist elegance and workwear taste is exquisite. Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated throughout in terms of details and materials. Instead of graphics or embellishments, the brand's strength lies in its playful use of materials, items that add a twist to simple designs, and minimalist color schemes. Inspired by clothing tied to authority and labor, the brand combines modern technology with traditional crafts based on everyday inspiration, proposing humorous products.