◉MATSUFUJI [Matsufuji]

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand that champions the concept of "clothing that recognizes individual uniqueness," embodying an elegant sensibility while valuing workwear elements. The exquisite balance between minimal elegance and workwear style is remarkable. Based on the belief that "all men's clothing is workwear," the brand incorporates functional and workwear ideas into details and materials throughout its designs. The brand's hallmark lies in its playful use of materials, items that add a twist to simple designs, and a minimal color palette, rather than relying on graphics or ornamentation. Drawing inspiration from clothing associated with authority and labor, the brand proposes humorous products by combining modern technology and traditional craftsmanship based on everyday inspiration.