◉MATSUFUJI

DESIGNER: Tsutomu Matsufuji

A Japanese unisex brand that values workwear elements while maintaining elegance, based on the concept of "clothing that allows for the recognition of individual characteristics."
The balance between minimal elegance and a workwear aesthetic is exquisite.
Guided by the philosophy that "all men's clothing is workwear," the brand incorporates functionality and workwear ideas into its details and materials throughout.
Rather than relying on graphics or ornamentation, the brand's signature lies in playful material usage, twists on simple designs, and a minimal color palette.
Taking cues from clothing tied to authority and labor, they combine modern techniques with traditional craftsmanship—inspired by daily life—to offer products with a sense of humor.