◉MATSUFUJI [ マツフジ]

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand with the concept of "clothing that recognizes individual uniqueness," valuing workwear elements while also possessing elegance. The balance between minimalist elegance and workwear taste is exquisite. Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated throughout in terms of details and materials. The brand's strengths are playful use of materials, items with a twist on simple designs, and minimalist color schemes, rather than graphics or embellishments. Inspired by clothing related to authority and labor, the brand proposes humorous products that combine modern technology and traditional crafts, based on everyday inspiration.