◉MATSUFUJI [マツフジ]

DESIGNER: Tsutomu Matsufuji

A Japanese unisex brand that champions the concept of "clothing that recognizes individual uniqueness," valuing elements of workwear while also incorporating elegance.
It achieves an exquisite balance between minimalist elegance and workwear aesthetics.
Based on the idea that "all men's clothing is workwear," the brand incorporates functional and workwear-inspired details and materials throughout its designs.
Rather than relying on graphics or ornamentation, the brand's hallmarks are playful use of materials, items with a twist on simple designs, and minimalist color palettes.
Drawing inspiration from clothing associated with authority and labor, the brand combines modern technology with traditional craftsmanship and everyday insights to propose humorous products.