Lamrof "Arabic Formal Cap"
Lamrof
Arabic is also a key point this season.
Taking advantage of the brand name Lamrof (Formal spelled backwards), they created a six-panel cap with an embroidered Arabic logo.
Unlike Japanese and English, Arabic is usually read from right to left, not left to right.
So if you read it from left to right, the clever use of backwards spelling means it can be read as Ramlov.
And since those who understand Arabic would read this as formal, we subtly added an arrow to the bottom left to convey in the embroidery design the message that this cap is to be read from left to right.
Additionally, the accents and stitching on the brim feature a detail of three overlapping circles reminiscent of western designs, giving the hat a distinctive look.
The size is higher (deeper) than the average 6-panel cap.
The fabric is 64 cloth, which can be worn all year round.
<size>
[FREE]
58-60cm
<material>
60% COTTON / 40% NYLON
Lamrof
Designer: Daisuke Sakamoto
Lamrof was started in 2021 by Sendai-born designer Daisuke Sakamoto.
The brand name Lamrof is a reverse spelling of "Formal" that was popular among African-American jazz musicians in the 1940s, and means "wearing formal attire in an ideologically polarizing manner." It pays homage to the history and culture of African-Americans, which have had a huge influence on the world from the past to the present.
This highly unique, high-quality collection, which does not fall into the general trends of today, is fully infused with the designer's background, who has gained experience working for various famous brands and currently works on a number of visual creations.