◉MATSUFUJI [Matsufuji]

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand that embraces the concept of "clothing that can recognize individual uniqueness," valuing workwear elements while also possessing elegance. The balance between minimalist elegance and workwear taste is exquisite. Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated throughout the details and materials. Instead of graphics or embellishments, the brand's strength lies in its playful use of materials, items with a twist on simple designs, and minimalist color schemes. Inspired by clothing associated with authority and labor, the brand combines modern technology with traditional crafts based on everyday inspiration to propose humorous products.