◉MATSUFUJI [マツフジ]

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand that values workwear elements while also possessing elegance, with the concept of "clothing that can recognize individual uniqueness."
The balance between minimalist elegance and workwear taste is exquisite.
Based on the idea that "all men's clothing is workwear," the brand incorporates functionality and workwear ideas throughout its details and materials.
Rather than graphics or embellishments, the brand's strengths lie in playful use of materials, items with a twist on simple designs, and minimalist color schemes.
Inspired by clothing related to authority and labor, and drawing inspiration from everyday life, the brand combines modern technology with traditional crafts to propose humorous products.