◉MATSUFUJI [Matsufuji]

DESIGNER: Tsutomu Matsufuji

A Japanese unisex brand with the concept of "clothing that recognizes individual uniqueness," valuing elements of workwear while also possessing elegance.
The balance between minimalist elegance and workwear taste is exquisite.
Based on the idea that "all men's clothing is workwear," functionality and workwear ideas are incorporated throughout in terms of details and materials.
Instead of graphics or embellishments, the brand's hallmarks are playful use of materials, items that add a twist to simple designs, and minimalist color schemes.
Inspired by clothing associated with authority and labor, the brand proposes humorous products by combining modern technology and traditional crafts based on everyday inspiration.