A Japanese fashion brand by designer Shinpei Goto. The brand name comes from "masu," a Japanese polite suffix. The name embodies the brand's intention to re-evaluate even familiar linguistic expressions and to consistently maintain a polite attitude, just as the word suggests. The ideas, philosophies, historical backgrounds, and exciting concepts of vintage wear, which have fascinated him since childhood, are major influences on his collections. He earnestly confronts the symbols inherent in clothing styles and materials created by the accumulation of history, advocating for clothing production that can become "vintage for someone" and be loved across generations. MASU has garnered high praise from both domestic and international fashion scenes, developing collections that combine original design with high quality. A wide range of items, including jackets, shirts, knitwear, denim, and bags, are popular. PRANK STORE is an authorized MASU dealer in Fukuoka. We offer a wide selection of MASU items, from new arrivals to classic pieces, and ship nationwide via mail order. Please take a look at our latest collections and featured items.
