◉MATSUFUJI [ マツフジ]

DESIGNER : Tsutomu Matsufuji

A Japanese unisex brand with the concept of "clothing that recognizes individual uniqueness," valuing elements of workwear while also incorporating elegance. It achieves an exquisite balance between minimalist elegance and workwear style. Based on the idea that "all men's clothing is workwear," functionality and workwear concepts are adopted throughout in terms of details and materials. The brand's hallmarks are playful use of materials, items that add a twist to simple designs, and minimalist color schemes, rather than graphics or embellishments. Drawing inspiration from clothing associated with authority and labor, the brand combines modern technology and traditional crafts with daily inspirations to propose humorous products.