ADSR is a Japanese eyewear brand that was launched in 2010.
ADSR, which has a design background based on music culture, is named after the initials of the parameters that control sound in electronic instruments: "Attack," "Decay," "Sustain," and "Release." The concept is to create a single product by delicately controlling various design elements such as materials, form, and coloring. Just like music, the eyewear is designed to maximize the various properties of the materials, and is a cutting-edge collection that is modernized using various music cultures as design sources without compromising the atmosphere of classic eyewear.