Good evening.

The popular standard item from KANEMASA PHIL., the 46G Atmosphere Shirt, which we announced in a previous blog post, has arrived.

The 26AW season stock has arrived as scheduled.

 

 

46G Atmosphere Shirt


SAX



LIGHT PURPLE



LIGHT BROWN



CHARCOAL

price ¥29,700(tax in)

Introducing the "46G Atmosphere Shirt," an iconic item from KANEMASA PHIL. that is extremely popular at PRANK STORE.
As its concept "atmosphere = clad in air" suggests, this is a new standard garment that offers both incredible comfort, making you forget you're wearing it, and sophisticated elegance for adults.

 

The details are exactly like a dress shirt.
It features "lapped seams" where the seam allowances are not visible for a comfortable feel against the skin, and beautiful mother-of-pearl buttons.
Despite such dressy materials and specifications, the silhouette is a modern, relaxed oversized fit.

The fabric is an "ultra-high-density knit fabric" packed with the technology of a long-established knit manufacturer.
Its main feature is the combination of "the elegance of a dress shirt" and "the excellent stretch of knitwear."
It looks crisp but is surprisingly stretchy, becoming addictive once you wear it.
Additionally, it blends special nylon that resists wrinkles and deformation, achieving the ease of being "iron-free."
*Typically, wrinkles are not present by the time it dries after washing.
It is truly modern daily wear that fulfills all desires for those who find "ironing a hassle, but want to look elegant."

 

 

And this time, the Stripe Atmosphere Shirt has also arrived.

 

 

 

46G Stripe Atmosphere Shirt


WHITE BLUE



BEIGE NAVY



NAVY WHITE



BROWN BLUE



CHARCOAL BROWN

price ¥29,700(tax in)

This is the new "46G Stripe Atmosphere Shirt" from the same series.

 

 

Compared to the plain "120-count" fabric, the stripe version uses an even finer "160-count" top-grade Suvin cotton.
Combined with a singeing process that burns off fuzz, it further enhances the clear, beautiful silk-like luster.

Also, this stripe pattern is not actually printed, but constructed using the brand's unique high-gauge jacquard knitting technique.
Therefore, the material blend ratio is changed for each pattern to express optimal three-dimensionality.
It has more depth and luxury than printed shirts.

 

This time, too, we have prepared a rich variety of colors.

First, for a classic, versatile shirt, choose a solid color.
For a more impactful main piece, choose a stripe.

We also recommend buying two colors while they are in stock.

 

 

Release Schedule
In-store: 7/4 (Sat) 12:00 PM ~
Online: 7/4 (Sat) 9:00 PM ~

 

 

Stay tuned.

 

 

KANEMASA PHIL. Online Page

 

 

 

 

PRANK STORE Official LINE
*Receive inquiries and arrival information promptly here.

Fukuoka Select Shop PRANK STORE
Olive Court 3F B, 1-10-13 Daimyo, Chuo-ku, Fukuoka-shi

092-791-7223
PRANK STORE Instagram
PRANK SOTRE Online Store

 

New Payment Method "Qulet"

At PRANK STORE, if you use the member app "Qulet", installment payments up to 10 times are interest-free.
*No enrollment fee or annual fee.

 

 

This house card can still be used.